eye make up tips for women over 40

Eye make-up tips for the over 40's

Posted by Sarah Bacon on

Eye makeup can be a graceful tool to accentuate the beauty that comes with age. For older women, embracing a few strategic techniques can help achieve a polished and elegant look while honouring the natural changes that occur over time.

Firstly, it's essential to prioritise skincare. A moisturised and primed canvas is the foundation for any makeup application, especially for mature skin. Hydrating eye creams can minimise the appearance of fine lines and create a smooth base for makeup. Velettà has an exciting new eye cream in the works (watch this space). Concealers with light-reflecting properties can help conceal under-eye darkness, lending a youthful glow. 

When it comes to eyeshadows, opt for neutral tones like soft browns, taupes, and warm grays. These shades provide a subtle definition without overpowering the delicate eye area. Matte finishes are preferable, as they don't emphasise creases. Applying a lighter shade on the eyelid and a slightly darker hue in the crease can give depth to the eyes without looking overly dramatic.

Eyeliner can be a game-changer. Instead of a harsh black, choose softer colours like deep brown or charcoal. A thin line along the upper lash line can make the lashes appear denser and the eyes more defined. For a subtle lift, extend the liner slightly beyond the outer corner of the eye.

Mascara is a must for every age group. Opt for a lengthening and volumising formula in dark brown or soft black. Focus on the upper lashes to avoid weighing down the eyes. We love Kevin Aucoin's mascaras which form a tube around the eyelash and dont flake - no more panda eyes for us. An eyelash curler can work wonders to open up the eyes, creating a more youthful appearance.

Well-groomed eyebrows frame the eyes and complete the look. Fill in any sparse areas with a brow pencil or powder that matches your natural brow colour. A softly arched brow can provide an instant facelift effect, drawing attention to your eyes.

Remember, less is often more when it comes to makeup for older women. Heavy makeup can settle into fine lines and wrinkles, making them more noticeable. The goal is to enhance your features while embracing aging. 


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