About Velettà

Velettà was created in 2018 by Wellington-based entrepreneur Sarah Bacon to celebrate and acknowledge the sometimes-elusive journey of self discovery. Amid a demanding career as a lawyer, her lunchtime escapes to department store beauty counters were as much about indulgence as they were about relief. It was her vision to create New Zealand skincare with an accessible at-home experience that offered unparalleled results coupled with an element of ritual which started her on the journey.

At Velettà, our mission is to offer women potent, highly-effective natural skincare full of the highest quality ingredients. Our sustainable products are designed for skin that has lived, acknowledging the journey you have taken, and the delicate world we live in.

There are three key factors that form the foundation of Velettà.

Ingredients — Quality, Consciously Chosen

Every Velettà formula is built on natural, pure and concentrated ingredients — chosen consciously, sourced ethically, and included because they genuinely work. We're not chasing flawless. We're chasing healthy, hydrated, yours. Skin that tells your story instead of hiding it. Velettà is skincare for skin that has lived.

Self-Worth — Nurture Your Now

Worldly women are experts at putting everyone else first. We show up for our families, our careers, our people — and quietly leave ourselves off the list. Velettà is your reminder that you still have so much to give, and so much left to become. So take a leaf from our book: look after number one, and don't look back. Nurture your now.

Identity — The Veil, Lifted

Velettà is Italian for veil — chosen first for how it sounded, but its meaning found us anyway. There's the physical veil: the skincare you apply each day. And there's the personal veil it helps lift — revealing the woman beneath, whether she's who you've always been, or who you're only just becoming. Velettà doesn't ask you to change. It asks you to be seen.

Natural, plant-powered skincare for skin that has lived

Every Velettà formula begins with the same foundation: high-performing natural plant oils and botanical extracts, carefully chosen for what they can do for your skin.

Our natural skincare is designed to work with your skin rather than overwhelm it, making Velettà suitable for all skin types, including dry, sensitive, combination, oily and blemish-prone skin.

Our formulas help to:

Rehydrate and rejuvenate dry or dehydrated skin
Restore balance to combination and oily skin
Soothe sensitive skin and calm the appearance of redness and irritation
Support hormonal and blemish-prone skin

New Zealand botanicals at the heart of our skincare

Some of the ingredients that make Velettà distinctive come from right here in New Zealand.

Totarol, derived from the native tōtara tree, is a powerful botanical antioxidant with antibacterial, antimicrobial and anti-inflammatory properties. Its antioxidant activity has been shown to be seven times that of Vitamin E.

Mānuka essential oil is valued for its soothing and antibacterial properties, making it particularly useful in skincare for blemish-prone and irritated skin.

Select Velettà formulas also feature native Mamaku (black tree fern) and New Zealand Red Seaweed, chosen for their skin-conditioning, brightening and tone-evening properties.

New Zealand may be a small country, but it has an extraordinary botanical pantry. We intend to keep exploring it.

Vegan, cruelty-free skincare held to a higher standard

We set out to create some of the best natural skincare in New Zealand, without compromising on performance or our values.

Every Velettà product is vegan, cruelty-free and halal-certified and audited. For us, vegan means exactly that: no animal-derived ingredients or by-products, and no testing on animals.

We're just as deliberate about what we leave out.

Our formulas are created without ingredients we believe are unnecessary, overly harsh or inconsistent with our approach to natural, high-performance skincare.

Velettà formulas are free from:

Parabens · Propylene & Butylene Glycols · Petroleum · Sodium Lauryl Sulfate (SLS) · Sodium Laureth Sulfate (SLES) · PEGs · Diethanolamine · Triethanolamine · Phthalates · Artificial dyes · Artificial fragrances · Fillers · Soy · Wheat · Gluten · Alcohol

We also package our skincare in glass and recyclable cardboard wherever possible, helping to keep our environmental footprint as light as we can.

Every ingredient in a Velettà formula is there for a reason. Our skincare is concentrated, considered and created with ingredients chosen for what they can genuinely contribute to your skin.

No unnecessary fillers. Nothing there just for show.

Curious about what's actually in your skincare? Explore our Ingredients Glossary to discover the ingredients we use, why we use them and where you'll find them across the Velettà range.