Navigating makeup application after 40 and beyond requires a nuanced approach to address skin texture and tone changes. Mature skin can be tricky but we are here to help. Here's a more detailed guide:
Skincare Preparation: It's all about preparation. Begin with a hydrating moisturiser (we love Velettà Nourishing Moisturiser) or facial oil (Velettà Rejuvenating Oil is our go-to) to plump up the skin and create a smooth canvas. Don't forget to apply a broad-spectrum sunscreen with SPF 30 or higher to shield your skin from UV damage.
Primer: Although we find Velettà products work brilliantly as a primer (foundation glides over the top and does not settle in lines), it is worth thinking about adding a primer to your routine. They can plump mature skin, decrease redness and give skin an additional glow.
Colour Correcting: Color correction can be a game-changer for mature skin helping to address common concerns like uneven skin tone, age spots, and redness. Opting for peach or salmon-toned correctors can counteract dark circles under the eyes, while green correctors can neutralise redness around the nose and cheeks. Yellow correctors work wonders on dullness and purple undertones, providing a brightening effect. Additionally, a lightweight formula that blends seamlessly into the skin ensures a natural and youthful-looking complexion without emphasising fine lines or wrinkles.
Foundation Selection: Opt for lightweight, hydrating foundations or tinted moisturisers that provide coverage without settling into fine lines and wrinkles. Consider formulas enriched with ingredients like peptides or antioxidants to nourish the skin while providing coverage.
Concealing Imperfections: Use a creamy concealer to camouflage dark circles, age spots, or blemishes. Apply sparingly and blend gently with a damp makeup sponge or your fingertips. Look for concealers with light-reflecting particles to brighten the under-eye area and diminish the appearance of shadows so prevalent in mature skin.
Eye Makeup Techniques: Apply an eyeshadow primer to create a smooth base and prevent creasing. Stick to neutral, matte eyeshadows to add depth and dimension to your eyes without emphasising texture. Softly define the crease with a slightly deeper shade to create subtle contouring. Use a creamy eyeliner pencil in a neutral shade to define the lash line, avoiding harsh lines that can age the eyes.
Brow Definition: Groom your eyebrows by brushing them upwards and filling any sparse areas with a brow pencil or powder. Choose a shade that matches your natural hair colour and use light, feathery strokes to mimic the appearance of hair for a more natural look.
Lip Care: Prep your lips by exfoliating with a gentle lip scrub to remove any dry, flaky skin. Apply a hydrating lip balm to moisturise and soften the lips. Opt for sheer, satin-finish lipsticks or tinted lip balms in flattering shades to enhance your natural lip colour without emphasising fine lines.
Our mantra at Velettà is that as you age, your skin changes, and so should your skincare. This is also true of makeup. This is the time to try something new, to switch up old routines and look fabulous.
