As we move through our 30s, 40s, and 50s, our skin changes—and so should our skincare routine. Understanding your skin’s evolving needs is the key to maintaining a radiant, healthy complexion. At Velettà, we believe skincare should celebrate the beauty of maturity, not fight against it. Here’s how to adapt your skincare ritual with each decade, using natural, results-driven solutions designed for women over 35.
Your 30s: Prevention & Protection
In your 30s, the first signs of ageing may begin to appear—think fine lines, dullness, and a slight loss of elasticity. Now’s the time to focus on hydration, protection, and gentle exfoliation.
Key ingredients: antioxidants, hyaluronic acid, gentle AHAs.
Try this Velettà ritual:
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Start with the Velettà Cleansing Oil to remove impurities while nourishing the skin.
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Follow with the Bioactive Illuminating Serum, packed with plant-based antioxidants to brighten and protect.
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Use the Youthful Glow AHA Radiance Treatment twice weekly to gently exfoliate and support cell renewal.
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Finish with the Nourishing Moisturiser, rich in natural oils and botanicals for lasting hydration and a dewy finish.
Your 40s: Repair & Rejuvenation
In your 40s, hormonal changes may lead to dryness, uneven tone, and a reduction in collagen production. It’s time to add reparative and firming elements to your routine.
Key ingredients: peptides, ceramides, bakuchiol, nourishing oils.
Velettà’s glow-boosting essentials:
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Apply the Youthful Glow Intensive Hydrating Treatment at night for deep, overnight nourishment.
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Use the Revitalise Eye Cream daily to reduce puffiness and smooth fine lines.
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Incorporate the Rejuvenating Oil for facial massage or as a glow-enhancing final step—ideal for improving skin tone and elasticity.
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Treat yourself weekly with the Purifying Mask, which helps detoxify and refine the skin without stripping it of moisture.
Your 50s: Support & Strengthen
By your 50s, estrogen levels drop significantly, often resulting in thinner, drier skin. Prioritise deep nourishment and barrier support.
Key ingredients: squalane, natural butters, niacinamide, bioactive botanicals.
Velettà’s replenishing ritual:
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Cleanse gently with the Cleansing Oil, which supports the skin barrier and prevents dryness.
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Apply the Bioactive Illuminating Serum to help restore radiance and firmness.
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Lock in moisture with the Nourishing Moisturiser, morning and night.
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Try the Face Massager to bring blood to the skin and help lymphatic drainage, preventing puffiness.
A Ritual, Not a Routine
At Velettà, skincare is more than surface deep—it’s a daily ritual of self-respect and nourishment. Our products are designed to support natural skincare for mature skin, and evolve with your skin’s needs over time. Whether you're in your 30s, 40s, or 50s, our botanically-rich, performance-driven range will help you glow with confidence—at every age.
Explore the full Velettà Skincare collection and find your ideal ritual today.
